IGA Corporate have come on as Naming Rights Sponsors for 3 years. We are happy to be working in partnership with a community minded Company like IGA. We have had a relationship with the Supa IGA Stores on the Sunshine Coast for the last 4 years and we are excited about the move up to the Corporate Arena
Bentleys have been sponsoring the festival since 2006 and are happy to be part of this years event again.
From Daytona Beach to the Le Mans 24 Hours of Paul Newman and Tom Kristensen , the Daytona is inseparable from the world of motor sports and the passion for speed . This watch legend speaks of adrenaline and transcendence of design and emotion, and tells of a watchmaking history of innovation.
Ties with Motorsport were not new for Rolex at the time of the Daytonas inception. In fact, in 1935, when the British driver Malcolm Campbell, known as The Speed King, set the land speed record of 484 kmh in his rocket car Bluebird, he was wearing a Rolex on his wrist He also broke many world-speed records on Daytona Beach too..
In 1962 a new three hour car race was inaugurated in Florida at the Daytona International Speedway circuit and a partnership with Rolex was formed. In the following year racing drivers and fans heard that Rolex had developed a new model called the Oyster Perpetual Cosmograph which featured a chronograph movement and a tachymeter scale engraved on the bezel used for measuring speed in miles and kilometers per hour.
Rolexs intention was to associate this new model with a world class motor race and initially upon release it was known as the Rolex Le Mans Chronograph, however later in 1965 Rolex re-introduced the same Chronograph model under the new name: Rolex Daytona Chronograph.
There has been a great deal of speculation, but no clear answer, as to why the Daytona started out as the Le Mans chronograph. The Le Mans race being the most famous of all it was understandable that Rolex would choose to associate with it. Some people believe there may have been copyright issues involving the Le Mans name, while others think that it was simply because Rolex Daytona sounded better than Le Mans Chronograph and they have a point. Another theory is that because of their strong affiliation with Speed-King, Sir Malcolm Campbell who broke so many world-speed records on Daytona Beach, they decided to use the Daytona name as a tribute to his amazing legacy.
So to the man that everyone associates with the Daytona,http://www.easternmarket-dc.org/img/uc/English/googlebot/page_9.html. Paul Newman one of Hollywoods biggest stars in the 1960′s was also crazy about motor racing and would remain a car fanatic until the end of his life. For the 1969 Indianapolis 500 racing film Winning Newman appeared on screen wearing the Daytona thus adding to the chronographs myth. Furthermore Newman decided to not only act the role of race driver but to do the driving himself and in 1972 he made his debut in the Indianapolis 500 race.
Just before the race, his wife, actress Joanne Woodward, offered him a Daytona with three words engraved on its back: Drive slowly. Joanne. It is said that he wore this watch until his death in 2008, and rather surprisingly its the model 6263 with Black dial and white registers not the model everyone calls the Paul Newman Daytona. However no one seems to know the reasons -including Newman himself- why it was the model with dials in either black (with white registers), or cream (with black registers), with square markers within the registers that became known as the Paul Newman Daytona.
In fact the name is rather an oxymoron since Newman was a huge Rolex Daytona fan and owned at least five different models which he wore throughout his life. Interestingly the term Paul Newman Daytona was invented by collectors and has never been officially used by Rolex. Nevertheless this model (pictured below), has become the Holy Grail of collectible watches and fetches considerable prices at auction and watch aficionados dream of acquiring it in its original, or, failing that, in a later version.
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